Men's Cloudultra 3 - Brume and Winter – ON | And Friends NZ

A trail shoe made for long days on technical ground. A rock plate inside the Speedboard® takes the sting out of sharp terrain, and the Missiongrip™ outsole holds on gravel and mixed trail.

Features & Benefits

CloudTec® pods for impact absorption and push-off
Dual-density midsole: supercritical Helion™ HF over Helion™ EVA
Speedboard® with an embedded rock plate
Missiongrip™ rubber outsole with V-shaped lugs, tuned for gravel and moderate trail
Leno weave mesh upper — quick-drying and abrasion-resistant
Engineered rocker geometry

Hand wash rather than machine wash — On recommend hand washing to extend the life of the shoe.
Use warm soapy water, a brush for the outsole and a soft cloth for the upper.
Remove the insoles and freshen them with baking soda, then let them dry separately.
Never use a dryer — heat weakens the glue, shrinks the fabric and distorts the shape.
Air dry in the shade, stuffed with paper towel to hold the shape.

On rate the Cloudultra 3 true to size — take your usual On size. Reviewers note it runs a little narrow through the midfoot.

Size & Dimensions

Weight: approx. 295g (10.4oz), men's US9
Stack: 32.5mm heel / 26.5mm forefoot
Heel-to-toe drop: 6mm

Free shipping on New Zealand orders over $199.99. Under $199.99, standard shipping is a $9 flat rate.

Not right? Return it — see our returns policy for how long you have and what condition it needs to be in.

Why it's here

ON sits in that sweet spot between performance and everyday life.

There’s serious engineering behind the shoes, but you don’t need to be chasing a PB to appreciate them. They’re light, comfortable and unmistakably ON — designed for running, walking, travelling and whatever else gets you moving.

We also like that they keep questioning what comes next. From new cushioning technologies to experiments in circular design, ON is constantly looking for a better way forward.

Good design. Serious performance. No need to stand still.

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